INTERVIEW WITH MS. JOYCE PHAN – BM WINE

May 3, 2024

1. Kindly tell us something about your work profile/business including yourself.

My name is Joyce, I am currently the General Director at BM Wine. It has been more than 10 years since BM Wine established and we are among the top reputable wine importers and distributors in Vietnam.

2. What made you / your company decided to develop in Europe market?

We aim to connect the cultural values between Vietnam and Spain through wine. Spanish wine products are known for their quality and competitive pricing, making them a strong point for development in the Vietnamese market.

3. How has your professional career or your company’s career developed since then?
BM Wine has over 10 years of experience in importing and distributing wine in the Vietnamese market. With a diverse customer base spanning from the North to the South, we are partners with many 5-star hotels and top resorts in Vietnam. We are committed to providing high-quality and reputable wine wholesale services to our business partners, maximizing benefits for those who trust and choose our products.

4. As far as your sector stands today, what services Headhunt offers to their clients?
We directly import wine from various worldwide countries such as France, Germany, Italy, and especially Spain. Our commitment is to deliver top-notch service, provide high quality product with competitive price.

5. What do you think are the biggest challenges for this sector in the future?
The biggest challenge for this industry in the future is the slow economic recovery due to the impact of the Covid pandemic, along with the legal regulations in Vietnam that still pose many difficulties for this industry.

6. What type of promotional and communication campaigns do you work on?

BM Wine has organized many events nationwide, from the North to the South. We have received coverage in various media outlets such as magazines like Harper’s Bazaar, Vietnam Golf, Baophunu Online, Afamily, Tuoi Tre newspaper, and with major KOLs like Chau Bui Fashionista, Amandine Thuy Trinh, Cong Duong, Masew, etc.

7. What is your advice to companies interested in your services?

BM Wine stands for Bring Money. We always prioritize the benefits of our partners, and collaboration for mutual development is our motto. Trust and choose us as your wine supplier partner, BM Wine is confident in being a partner that always elevate customer’s satisfactions and deliver high efficiency.

8. Please tell us a little about future plans of your company in Vietnam.
Our strategy is to expand our business throughout Vietnam, especially in the hotel service industry, and enhance partnerships with our internal hotel partners.

Becoming a member of Spanish Cham is an honor for BM Wine. We aim to have a stronger connection, opportunities to develop Spanish wine products with Spanish businesses, the Spanish community, Spanish brands, Spanish restaurant clusters in Vietnam, etc. We believe that through Spanish Cham, there is an opportunity for building up strong connections, supports, and promotions in developing the Spanish wine market in Vietnam.

Many thanks to Ms. Joyce Phan for sharing your experience with us.